Two representative personalities of the Korean entertainment industry at the moment, Bae Yong Joon and Park Jin Young have come together to form a new company, with their primary aim at producing new stars of the future.
According to KeyEast on the 6th, Bae Yong Joon and Park Jin Young have recently come to an agreement to form a new company and will be producing a tv drama tentatively titled Dream High. The school-based drama will be produced with the Asian market in mind and greet viewers in early 2010.
There were earlier rumors that the Wonder Girls would be in the drama. But there was no confirmation of that from KeyEast. But it was revealed that Bae Yong Joon and Park Jin Young would be using this drama as a springboard to launch new stars while they will also be appearing in the drama themselves.
According to a KeyEast representative, “This collaboration is not just simply making tv dramas. We are just trying out something new. As opposed to companies that are based around stars, we are setting up a company that produces dramas as its aim and we hope to groom stars with this drama.”
The job of auditioning and grooming the stars would fall on Park Jin Young who has years of experience while the drama planning and production will be taken care of by Bae Yong Joon. This school-based drama will be helmed by a experienced producer and is expected to begin filming at the end of 2009.
The unexpected collaboration between Bae Yong Joon and Park Jin Young has caused ripples across the Korea and also affected the shares of their principal companies. Since the announcement, the stock prices of JYP Entertainment and BOF have been setting record numbers daily for the past 4 days. The Wonder Girls will be off to America on 10th March to record their new album.