KBS2TV Boys Before Flowers has finally knocked MBC East of Eden off the top of the Mon-Tue timeslot after just 4 weeks and fulfilling its potential.
According to TNS Media Korea, although ratings for shows took a severe hit due to the Korean New Year, Boys Before Flowers (19.5%) still edged out East of Eden (17.5%) by an impressive margin of 2 percentage points. The 1.7 percentage point lead enjoyed by East of Eden last Tuesday was wiped out in a flash and it must have been a big blow to MBC as they lost their 19 consecutive weeks of being top dog. Not an auspicious start in the new year.
There are reasons why Boys Before Flowers finally became number 1 yesterday. The good vibes and huge publicity generated by the drama has caught on and people started flocking to see what the whole hype was about. Almost everyday, there will be a headline news revolving around someone in the drama. Secondly, it was the first day of the Korean New Year. Would you rather see pretty faces and happy scenes in Boys Before Flowers or brooding, feuding scenes in East of Eden? The answer is pretty clear for all.
The appearance of heavyweight actress Kim Hyun Joo in Episode 7 yesterday as Goo Joon Hee, elder sister of Goo Joon Pyo might be another factor. The charismatic elder sister of Goo Joon Pyo certainly added more glamor.
Stay tuned tomorrow morning to see who will be top dog!