Even though I am a regular viewer of MBC East of Eden, the results of the 2008 MBC Drama Awards has just left me feeling weird. Following the Lee Da Hae debacle, East of Eden has created even more headlines in the aftermath of the 2008 MBC Drama Awards after it swept 14 awards on the night. The icing on the cake must be Song Seung Hun sharing the Daesang with Kim Myung Min.
The 2008 MBC Drama Awards has however been slammed by the Korean public and media for being the Worst Drama Awards ever in history as most of the awards had double winners, including the most prestigious Daesang.
Internet forums were flooded immediately with many angry viewers almost in full agreement with one another and criticised MBC’s decision for allocating 2 winners to most awards and with East of Eden winning almost everything. Netizens vented their anger, “Is the MBC Drama Awards a ‘charity show’ or ‘attendance show’, why do they have 2 winners for every award?”, “Why do they even need to invite other TV drama actors? Just the cast of East of Eden’ will do.”, “This is ridiculous, even the Daesang has two winners. They might as well cancel next year’s drama awards as this is totally meaningless.”
An industry expert explained that, as MBC is pushing for the export of East of Eden to Japan, awarding the Daesang to Song Seung Hun who enjoys high popularity in Japan will put MBC in a more favourable position during negotiations. Others expressed, in order to achieve higher TV ratings and gain more advertising revenue, MBC has to satisfy the cast of East of Eden.
This was the first time since 1985 that the Daesang has been shared by 2 since the drama awards was first held. Kim Myung Min had been widely regarded by many as the Best Actor of the year for his exceptional performance in Beethoven Virus and was deemed to be the best candidate for the Daesang. In contrast, Song Seung Hun’s performance was okay but not exceptional enough. The plot of East of Eden has been at times messy and confusing.
credit: hanfever (source)