Just when you thought it couldn’t possibly get any longer. MBC is now calling a different tune and gauging the response from viewers after claiming that a East of Eden drama extension is very much possible and even workable.
After breaking the 30% barrier for its TV ratings last week, viewers are starting to ask if there would be any changes to the initial plan, like a possible extension of episodes. MBC has denied any plans of extensions in the past but have changed its tune after seeing the ratings hitting the 30s recently.
The spokesperson for MBC expressed, “We can’t really confirm now and will only make the decision after a while (gauging viewers response).” Traditionally, any dramas with viewership reaching above 30%, such as Yi San and War of Money will receive extensions as the TV stations and production companies would want to gain more advertising fees. This change in tune by MBC means that the possibility of an extension to East of Eden could come true.
Just not too long ago, the Korean media had ruled out a possible extension citing reasons like the schedule of the stars will be heavily disrupted. But with the industry experiencing a dramatic decline amid the global economic crisis, the cast may actually agree to the drama extension. Furthermore, the plot which was supposed to air in episode 25, was pushed all the way back to episode 30. This has led to many people believing that an extension is inevitable.
One member of the production team for East of Eden said, “Judging from the current pace, it is indeed very difficult to end the drama within 50 episodes. However, the team does not have any plans for an extension as yet.”
In the event of a drama extension happening, it will be a gloomy future for SBS and KBS dramas in the Mon-Tue timeslot for the next couple of months. Furthermore, the storyline is likely (hopefully not) to drag even more.
credit: hanfever (news translation)