SBS Does It Again, Treating Rain with Disrespect

Poor management or simply pure disrepect? Turning off the music and cutting into commercials while a singer is performing is simply not right. Where’s the professionalism (if any left)? J. Tune and Clouds were no doubt unhappy.

Rain

Responses taken by Clouds and the apology given by SBS.

2008.11.13
PD of the show issued an apology notice on their website.

It was a weak apology (reason given was due to over run and technical mistake). Cloud Master has issued notice that although reason given was not satisfactory, but since an apology was made to J. Tune, and to maintain relationship with SBS, he hopes that Clouds can treat this case as closed.

(translation by ymt_amanda@rainhk/huhuhuhu@rain-america)

2008.11.13
[Official Notice] from The Cloud

Regarding today’s sudden cut off in SBS Water Grand Award, we request SBS to make public apology and explanation.

The incident that happened today is a behavior humiliate both the performer and audience. Even new comers had never encounter such treatment, so no one imagine Rain had treated like this.

The performance is not all for TV broadcasting but because certain reasons cannot broadcast and perform to the end, this created a never closed wound for the fans who had waited patiently and for the hard working performer.

Rain and his fans, we felt the humilation that cannot be explained by words.

Hope in the future other singers won’t be treated like this. Emphasis again, we request SBS to make public apology and explanation.

(translation by FollowRain@Rain-America)

2008.11.12
This had already posted at SBS message board.
Hope fans can protest politely, keep the manners while request for apology.

* Rain will not perform in 11/16 SBS Ingigayo*

(translation by FollowRain@Rain-America)

92 thoughts on “SBS Does It Again, Treating Rain with Disrespect

  1. poor guy!!!
    what the hell was that! SBS is sooo disrespectful.
    poor rain, he must have felt pretty upset about this.

  2. what the? wow that’s messed up. i feel bad for rain too. he stopped for about 3 seconds in my head i feel like he was going “wtf?”

  3. Pingback: SBS desrespeita Bi Rain novamente « S A R A N G i N G A Y O - Tudo sobre o k-music em português

  4. i despise SBS…can’t do anything right..
    SO FREAKING RUDE!!!!!!!!!!!!
    Bi you should’nt go back unless they apologize!!

  5. hmm… i agree it’s quite rude. however.. from 1:59 to 4:49.. well, that’s quite long already wasn’t it?

    nevertheless, i reiterate, it’s still rude.

  6. omigosh. such a coincidence. i was just watching few seconds away before rain got cut. i thought it was just a commercial of rain singing on a stage. but wow..i just read this. aaaa~ that’s what happenned. i was watching rain through tvants.hehehe.

  7. SBS cutted the best part?!?!?! WTH?!?!? Rain doesnt deserve this and even the Clouds. SBS should really make an apology for this.. that network is getting unprofessional

  8. tat really really really rude!!!.. im not a fan of rain but if they invite him n in return treating him this way, its really really disrepectfull.. not only to the fan but to rain as well!!.. they need to aplogise!!!

  9. WTF
    i’m sooooooo friggin pisseed at SBS!!!!
    the clip makes me soo mad that they embarrassed him like that!
    Rain is NOT gonna perform at 11/16 SBS Ingigayo becouse of this
    I’m glad he’s not gonna perform fo them becouse he deservs an appology
    they not deserve to have Rain there.. they’re sooo unprofessional to do that.
    BOO SBS!!!

  10. can only hear girls screaming their heads off draining out rain singing, cudnt hear him at all, those girls were shouting : its going to be bad boy…………….. how wud the audience react if fans are singing rather rain? sbs may have noticed this reaction, wudnt jump the gun too quickly.

  11. the only way they can ever atone for this is an apology and monetary compensation. big monetary compensation.

    what a jackass move by SBS, who ever they are.

    that’s pretty unprofessional as well, especially if it’s true that Rain did not know he would get cut off.

  12. WHY IS SBS DOING ALL THESE STUFF.
    Disrespect to artists and other countries.

    I don’t comment normally, but I just can’t tolerate this kind of absurd actions.

    Rain has specially changed his stick to a blue stick, and yet they CUT HIM OFF in the middle of a performance.
    It is freaking rude and yes, RAIN absolutely needs an apology.

    Actually I think an apology aint enough as well. But can’t sbs sense something’s wrong when the fans are screaming like that? Did they do it on purpose?

  13. “SBS Does It Again, Treating Rain with Disrespect”

    What do you mean by “Again” ? They’ve done it before ? How many times ?

    Because if that’s the case then this should have NEVER happened as they should have been TWICE more careful !

  14. Hahahahaha ….. good ol SBS

    Someone screwed up in the control room …….. probably was to cut to commercial for those watching on TV, while the live performance contintued.

  15. ehh. rain’s perfomance is too long anyway. that’s why JYP makes WG, 2AM, 2PM to perform for around 3 mins after debut or comeback.

    but jeez. too bad for rain. bad sbs.
    its nice to know rain still has clouds behind him.

  16. despite i love sbs drama and variety… they really suck at their ethical behaviour!!

    Rain just let family outing hit 29.6% and this is what he got in return?! stupid sbs!!

  17. nah. technical difficulties? if there were unforseen tech difficulties then the woman speaker wouldn’t have apologized so damn quickly for cutting the show off. there would’ve been at least a minute of confusion before the spokeswoman was able to formally announce the end of the show and the tech. difficulties. she said her piece right when the music got cut off, she was up there and ready for it, as was her assignment.

    it was logically very purposeful to cut him off. the only good excuse is the commercial break, but even then that doesn’t mean they have to stop the actual live performance (which is totally rude, especially if the performers weren’t prompted about it beforehand- you can see the background dancers are confused about the situation).

    monetary compensation, i say!!

  18. hilarious shit..haha rain was like wtf is happening……….i will fuck up sbs someday

    Cloud: *STUNT* hey hey wtf x multiple times and shout out their lungs

  19. thanks for keeping us posted!
    first time posting and i just wanted to say thank you for taking the time to blog the happenings of the krn entertainment industry.

    ____________________________

    but yeah i have to agree with everyone.
    this was ABSOLUTELY disrespectful.

    he worked hard to perform rainism.
    id like to see the responsible sbs folk get up on stage and just attempt what he’s doing.
    ungrateful bastards. they get their money from the fans.
    i hope refunds were in order or some kind of compensation.

  20. @narcism: that vid is a fanvid, of cos its only fans voice. the actual broadcasting tape will be only fans at the bg. rain’s voice will SHINE 🙂

    stupid them. HAHA!! but.. gahs. i still love F.O. hope they dont make such mistakes.. if i were a fan there, and went just for rain.. omg. like wasting my time and effort!!

  21. Pingback: Rain gets utter disrespect « K Bites

  22. SBS also did tht to Wonder Girls in the Korean Pop Night concert lor! It’s like, Wonder Girls didn’t even finish singing Tell Me, and they show all those sponsors and then after finishing showing all the sponsors, they just cut of lah. WTH, can we defame SBS or sthng?! They are seriously getting annoying can!

  23. well they might have their reason for doing what they did to Rain but we never know what their reason is till they say it them self why they did what they did

  24. I am shocked at how many people have watched my video in such a short time and how many fans supported Rain and The Cloud during this injustice. Thank you to everyone who supported Rain, The Cloud and my video.

    A huge thank you goes out to all the Clouds who gathered together to support Rain. I am so lucky to be part of such a great group of people, who care not only for Rain but for each other too. When The Cloud ban together, we can weather any storm. Fighting!!

    I would also like to thank all the different fan groups who also wrote in to support Rain. Cassiopeia, Elves, Shinhwa Changjo, VIP, Wonderful and Triple S to name a few (sorry I can’t name you all, If I did, this list would go on for days lol). Please know that The Cloud will be there for each and every one of you in your time of need. Again thank you for your support.

    And last, I would like to thank all the forums and blogs that linked my video to their site to spread the word.

    I just would like to update you all that SBS did make an apology on their message board. I am glad that this was just a mistake and I would like to thank SBS for apologizing and explaining the situation. I Hope we can all put this behind us.

    Again, Thank you all for your support.

    ~~Jessica~~

    This is a note from Jay at Rain-USA in its entirety:

    First of all….

    I am sorry u guys heard this kind of unfortunated situation happened to Rain and Rain fans.

    I would just like to correct one thing and let you know the update.

    First, it wasn’t inkigayo program and it was Eco-Water Award and he was one of guest who performed at the award. Of course, he was a guest performer who will do the ending.

    Second, SBS apologized at their bulletin board on internet site. More likely, they were running 20 sec longer than schedule and usually those cases in live show, just cut off live feeding and actual live show would continue to go on. But there were mistake from the SBS staff, his performance at the venue were cut short eruptly. And they truely sorry about the incident and apologized to Rain and Rain fans.

    Also, apology letter had been sent to Jtune.

  25. I am shocked at how many people have watched my video in such a short time and how many fans supported Rain and The Cloud during this injustice. Thank you to everyone who supported Rain, The Cloud and my video.

    A huge thank you goes out to all the Clouds who gathered together to support Rain. I am so lucky to be part of such a great group of people, who care not only for Rain but for each other too. When The Cloud ban together, we can weather any storm. Fighting!!

    I would also like to thank all the different fan groups who also wrote in to support Rain. Cassiopeia, Elves, Shinhwa Changjo, VIP, Wonderful and Triple S to name a few (sorry I can’t name you all, If I did, this list would go on for days lol). Please know that The Cloud will be there for each and every one of you in your time of need. Again thank you for your support.

    And last, I would like to thank all the forums and blogs that linked my video to their site to spread the word.

    I just would like to update you all that SBS did make an apology on their message board. I am glad that this was just a mistake and I would like to thank SBS for apologizing and explaining the situation. I Hope we can all put this behind us.

    Again, Thank you all for your support.

    ~~Jessica~~

    This is a note from Jay at Rain-USA in its entirety:

    First of all….

    I am sorry u guys heard this kind of unfortunated situation happened to Rain and Rain fans.

    I would just like to correct one thing and let you know the update.

    First, it wasn’t inkigayo program and it was Eco-Water Award and he was one of guest who performed at the award. Of course, he was a guest performer who will do the ending.

    Second, SBS apologized at their bulletin board on internet site. More likely, they were running 20 sec longer than schedule and usually those cases in live show, just cut off live feeding and actual live show would continue to go on. But there were mistake from the SBS staff, his performance at the venue were cut short eruptly. And they truely sorry about the incident and apologized to Rain and Rain fans.

    Also, apology letter had been sent to Jtune.

  26. SBS is the worst k tv network ever. it looked like someone made a mistake & pressed a button accidentally, but SBS should have apologized, wth is wrong with them. i feel so bad for Rain & his dancers, that is total disrespect, they probably practiced a whole lot for that & they get cut off.

  27. does sbs not like rain or something? that is just plain wrong! rain was like a legend for korea and now they’re treating him like trash! so sad that he was in the middle of his solo dance with his magic stick when they decided to cut him off! that is so freakin disrespectful!

  28. :O
    Woah that’s just really really really rude.
    Rain was really into his routine and the fasn were well being… fans.
    I’m speechless.

  29. Even though they are running late, they shouldn’t just cut off someone’s performance.. what’s the point of telling them to perform the first place if SBS people can’t handle time consistently?

    AJA AJA Fighting RAIN ! ❤

  30. he was almost done with the performance, but not quite. It still had maybe 30 secs? Maybe they misjudged the timing of the performance. If they didn’t then damn that’s wrong.

  31. I think it might not be a mistake because didn’t the netizens (?) or whatever think the song was “too sexual”? I think they had a good chance of doing this on porpose.

  32. darn, those fan girls need to calm down

    but wow, that was extremely disrespectful… how can they possibly cut him off like that without an immediate apology~?
    totally disappointed at SBS

  33. THe SBS people really need to apologize properly to Rain and Clouds.

    Luckily Rain know how to end it.
    Quickly bow and went inside.
    Rain hwaiting~~~~

  34. SBS has been crap this year. Not only disrespectful to the performers, but to the audience as well.

    I went to the most recent Korean Music Festival at the Hollywood Bowl. In the past years, MBC always handled the Korean Music Festival but because of their dispute with SM artists, the festival was switched over the SBS this year.

    Not only did SBS not air the concert on tv a week after the concert like MBC had previously done so in the past 5 years, they also delayed the release of the dvd by four months! When we received the dvd, it was in the worst quality and crap put together! Honestly if anyone has the dvd, they’ll know what I’m talking about.

    What is up with SBS these days? I use to have respect for them and they use to produce good quality videos and programs. But after all these incidents, I’m really starting to hate them.

    Oh yeah, let’s not forget one of their scriptwriters committed suicide not long ago because of the stress from work (she got paid like, $1000/month?) and jumped off the SBS building.

    It may seem unrelated to Rain’s news, but I feel like emphasizing how SBS has been going downhill this past year.

  35. give SBS the benefit of the doubt.
    many reasons that cud happen, cant be done with intention.
    come on you guys be cool dont be cry babies.
    no damn big deal over petty error like this.
    just compare the number of times Rain cancelled his USA concerts leaving fans in the lurch with tickets not refunded including costs of hotel & fare to watch him perform – real expensive.

  36. shoot, wtf i feel bad for rain right in the middle of the climax -_________-;;;

    EH, is it me or SBS is seriously the most annoying station in korea first, they were rude to even distribute the Olympic footage and then having people youtube’s account deleted and now this seriously…

    to even think that rain actually helped sbs family outing have a high rating and this is what they do to him POOR THING!

    if it’s a technical problem shouldn’t they allow rain to perform again?? because cmon that’s rude! and i doubt this is technical problems seriously….

  37. if really technical problem, why the staff or else (the director) come on the stage to annouced this.

    it,s happening on some tv station and the come up on the stage right away and annouced to the public that their have a techincal problem…

    what do you thing?

  38. Thats terrible, Rain dont deserve this.
    so disrespectful.

    they should propery apologize.
    very rude and unprofessional.

    so many fans were pissed off and
    rain was humiliated.
    sigh.. goodjob SBS

  39. Technical glitch?

    I mean, if it was, I think they should’ve addressed it in the same show right after it happened.

    Usually, I think fans are overreacting, but this one definitely draws the line. What’s going on with SBS?

    If they needed to cut his performance short, they should’ve been professional enough to estimate the time they could give Rain and told him about it beforehand, so Rain can make special arrangements with the song and maybe create a remix that’s shorter than the original song.

    At first I was really dazed, but on the bright side, it’s kind of funny how Rain was all getting into the good part, and BAM! commercial **

    But really, this is ridiculous, SBS.

  40. Poor guy. i feel like sending him a get well card or something :[
    After Rain left, some girl yelled KOH JI MAL! (don’t go) at like 5:12 HAHA.
    SBS sucks, everybody should just stop watching the station.

  41. we cant really bitch about SBS cuz none of us were there….it was one hella messed up situation and i feel incredibly sorry for bi but i think the fans were a bit too much…i mean what’s up with the crying?? u ppl need to stop being such babies and grow up. don’t tell me none of u have read about how bi just cancelled some US perfs without refunding the ticket price. things happen and this just happened to be shit

    plus sbs has given us good shows in the past and present like X-man and family outing (and i think happy together, feel free to correct me on this)

    (its more that family outing gave bi a chance to be on a show to give him spotlight, cuz he was gone for so long, rather than the fact that bi raised FO’s ratings. ratings were already going up when FO invited kjk. u guys don’t seem to get this but singers can’t make a living anymore with just going out and performing their songs…..they also got to go on shows
    and stuff. plus just cuz bi went to the states and came back doesnt exactly make him all that, sbs as a whole is still much more greater than him)

  42. ok it’s been a long time..i mean like really really long time since i last posted comment on u’r page…alhtou i’m a daily silent lurker here ^^;;..nyways back to my initial intention fo rposting up this coomet is cus…DAMN!THAT WAS 1 FREAKIN’ HECKA HUMULIATION TO AN ARTIST…although I’m not a fan of Rain but i’m not an anti either….reading this news didn’t that much impact but after i watched the video..i’m like seriously pissed @ sbs..i mean common it’s not even like they paused the music only…they broadcasted some stupid commercial while stopping the music out of blue…n th emusic stooped right when the main highlight of the song/dance was being performed…grrr.dkjafghksrdghihu%&^ &sdfgfd…i’m so complaining @ sbs via that mail provided in the vid…everyone definately should complain..jesus that sbs..dlskfhasrjhgfkjer $%& #$FDV..gawd damn..i’m havin high bp here

  43. also..it’s true that sbs is a big ent. company with lots of gr8 shows n infact i watch them too but the thing that they did in bi’s perf. can’t possibly be considered a minor mistake…be it from the bi fans prespective or from a regular viewers prespective (like me). Having microphone problem or sound box problem is a minor thing but here…it’s not just a microphone or sound box problem…it’s like the whole song stopped right there without warning when the artist was performing so seriously on stage n getting all hyped up by his fans….had i been there, i’d have definately not been able to handle the situation..so i think bi n the rest of the dance crew seriously deserve a good explanation & apology from SBS personally (no body freakin’ cares whether SBS is a big company or wtvr…cus as a human isn’t it a common courtesy for anyone to apologise properly after commiting mistakes) in return as compensation rather than just some aarogant aopolgy with no sincerety via internet

  44. ugh, i cant stand those screaming crazy fangirls.. What is the point of singing if everybody is not listening? I dont get it..

  45. aww I can’t view the video.. they took it off.
    but SBS is so ‘ugh’ sometimes…
    they should give a good apology, Rain deserves a whole lot better after his journey trying to make it in the US this year!!

  46. SBS really is a mean company, this is not the first time having issues with the celebrities, they should know that their company exists BECAUSE of ther artists, what a losers…

  47. SBS is run by idiots!! first is Youtube…then the Olympics….then Rain…

    come on…. are they trying to ruin themselves???

  48. @Anti-SNSD and anonymous: must you guys always bring snsd into every damn article? I hoped that by now you guys would actually get tired of bashing them but I guess people like you don’t know when you should shut your trap. Learn to close your potty mouths for a change.

    It could have been an honest mistake or not, but I commend Rain for still taking a bow even after what happened. If I were in his shoes I probably would’ve went straight to the control room and strangled the guys up there. He was able to handle the situation well and I give him mad props for that.

  49. they rudely released behind the scenes footage of the beijing 2008 olympics opening ceremony, got a whole bunch of youtube accounts deleted for uploading their videos (though this one’s more understandable), and now this.
    dunno what’s with the management. they have no respect nowadays.
    the company’s practically begging for public condemnation.

    watching all sbs dramas and programs online now. never buying from them again. get what i want without benefitting them.

  50. Hey, did the SBS management went out for holiday & left the event production/technical people with low brain IQ low ranking novice staff?????!!!! STUPID, STUPID ACTION, SBS people!

    Technical glitz, my foot!!!!

    However,I was so impressed with Bi/Rain. He did show a bit of surprise but he left the stage elegantly & didn’t forget to thank his fans for supporting him!
    That’s a true mark of a great man!!

    GO JI-HOON..GO JI-HOON..YAY!!

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