Music shows like Music Bank, Music Core and Inkigayo who have been suffering from sagging ratings and dead atmosphere have been given a new lease of life thanks to the return of many big names in the second half of 2008.
Starting with Lee Hyori in July, Rain, DBSK, Wonder Girls, etc have subsequently made their comebacks which has in turn led to a surge in ratings for the 3 music shows. KBS2TV Music Bank had already set a record by posting an average of 4% from January to June. While from July to September, they got a consistent average rating of 6%. For MBC Music Core, they get 4.4% average before July but now they are getting 5.7% average instead from July onwards.
SBS Inkigayo improved the most thanks to the comeback of big name singers. From January to June, it’s average rating was 4%. It rose to 6% between July and August while achieving a 7.8% average in September. It notched the year’s highest rating when Rain made his comeback by notching 9.1%.
With regards to the ratings surge, the PD of Inkigayo expressed, “The success of a music program hinges largely on who is performing. With the return of Lee Hyori in July plus the big names singers subsequently, the ratings of music program have been rising steadily, showing that who is performing have a large bearing on viewership. The comeback of the big names means that we are now over the Ice Age and people are starting to get interested again.”