Wonder Girls, Jewelry, SG Wannabe, Insooni, Kim Hyun Jung, Shin Ji, Yurisangja, Park Sang Min, Byun Jin Sup, Jang Hye Jin, Lee Ji Hoon, Kim Bum Soo, ISU (MC The Max), Mighty Mouth, Cha In Pyo, Shin Ae Ra, KCM, Jadu, Maya, etc as well as North Korean TV personality Jeon Cheol Woo came together to lend their voices for the project. The celebrities gathered at the Booming Studio in Daechi-dong, Seoul for the press conference and recorded the song.
The project aims to give aid to the starving children of the North as well as to give them a message of hope. The lyrics of the song stress that people of the South and North Korea are one and promote the message of sharing. All the proceeds from album sales will be used to help North Korean children.