Although the Korean music industry is currently in a slump but there are still many singers who are releasing their new albums this year. As we enter June, the number of singers releasing new albums is no doubt increasing but the industry continues to show no signs of reviving from its declining sales figures.
With that in mind, you can just imagine how competitive the competition between singers are. To promote their albums, they have to think about all possible means and methods. With so many singers promoting their albums at the same time, managers have to crank up their contacts and resources to try and get them opportunities to showcase their talent.
The manager of one singer said
This is the first time I am seeing so many singers entering into the same promotional period. There’s simply too many singers promoting their albums and it’s going to be a difficult task to get them on entertainment programs for exposure. It won’t be easy to get singers to show their faces on television now.
Apart from singers who started their promotional activities slightly earlier, Wonder Girls, Tae Yang (Big Bang), Goo Joon Yup, Super Junior Happy, etc A-listers will either be in the midst or beginning their promotions. According to one industry expert, “We will see over 100 singers beginning their promotional activities in the month of June and July. If you include artistes that aren’t as famous into the list, the numbers will simply be uncountable frankly.
Once a singer releases a new album, they will seek all possible means to increase their exposure rate which is normal of course. But under the present situation, the competition to get onto programs is highly competitive and intense. According to one manager, “A singer might enter into a one month promotional period, but then they only get two chances to appear on tv programs”, showing that they are really at the mercy of tv stations.
On another hand, some singers have managed to successfully upgrade themselves into A-list singers thanks to the success of their variety programs. Thus singers who are promoting their albums would hope to use variety programs to raise their exposure. This has naturally led to situations where singers queue up to get themselves onto variety programs. MC Mong, Lee Seung Gi, Eun Ji Won has managed success in their singing careers thanks to KBS “1N2D”. Another example would be Andy, Seo In Young, Crown J and Alex who have managed to raise their profile thanks to MBC “We Got Married”.
There are more and more singers who are going the path of the above-mentioned. There’s even a website in Korea that specifically calculates how much exposure that artiste gets. This website has thus naturally become a frequent haunt for singers and their managers. From the ranking chart recently on the website, Wonder Girls are currently top.
Singers now try their best to make an appearance on variety shows and if that fails, they wil fight for their MV to be shown one more time on television. This is but the true reality of the competitive Korean music industry.