BoA cuts her hair short during the filming of her new Hite Beer CF recently.
Her new Hite Beer CF will be shown on television from 25th May onwards and in it, you will see a totally new BoA before your eyes with her new short hair, a vast difference from the long hair that fans are accumstomed to.
According to the CF production team, “The beer brand that BoA is endorsing will be undergoing a big-scale transformation so we requested her to appear in a brand new image too. After consultation with BoA, we decided on a short hair image for her. BoA herself was shocked after seeing her new hairstyle.”