A new ratings war has commenced on the Wed/Thus timeslot in Korea following the end of “In-soon is Pretty” and “Lobbyist” last week, as the battle between the succeeding dramas, “Hong Gil Dong” and “Robber” took place last night.
According to ratings released by AGB Nielsen, the ratings for KBS drama, “Hong Gil Dong” and SBS drama, “Lobbyist” got ratings of 15.8% and 10.3% respectively for the national rating, far surpassing the ratings of its predecessor’s dramas.
The rating of “Hong Gil Dong” was exceptionally outstanding as it was doubled that of “In-soon is Pretty” by 7, 8% and has injected a new lease of life into KBS as its ratings for dramas recently has been less that stellar.
But compared to the current leader, MBC’s “New Heart” in the Wed/Thus timeslot who had a ratings of 22.6%, it was behind by about 7%. But KBS who has always been No.3 and now becoming No.2, it is clearly a morale boosting victory plus the fact that it has a good lead of 5% over “Robber”.
Although “Hong Gil Dong” has got the upper hand in the ratings war, it is just only the beginning. It is interesting to anticipate what “Robber” would come up with to bring the viewers in and chase “Hong Gil Dong” in the ratings war.